![]() Since retiring from the Army in 2001, Mark has been asked by many people about his time at The White House. This gave him unfettered access to the inner workings of The White House and the Presidency. LTC Gelhardt served at the White House for over four years (1995-1999), working with President Clinton and his staff almost every day, both on the White House grounds and traveling worldwide. In this position, he supported the President as the Chief Information Officer (CIO) for all classified IT used by The White House. While a Lieutenant Colonel (LTC) in the Army, Mark was selected by top federal officials to be the Commander of the Data Systems Unit, as part of the White House Communications Agency. Mark Gelhardt will be signing copies of his book, “My Time at The Clinton White House.”įind him in the CyberLounge on the Exhibitor Floor at the following times:Ĭolonel Mark Gelhardt had an atypical military career that landed him in The White House next to the President of the United States, where he was responsible for the last link of communications between the President and the rest of the U.S. Social media platforms give public officials the ability to gain user-supplied data for tracking and targeting.Ĭould social media APIs continue to be exploited, creating user-specific filter bubbles? How can we prevent this from happening? Is this something that could be regulated, and should public officials or elections be allowed to run social media campaigns? It may not be done via leaked/hacked data it can be done through a well-crafted API. Just as businesses target consumers, public officials are doing the same. How is this being done and are there examples? A developed API allows for micro-targeting of users as part of a digital strategy. ![]() With people relying heavily on social media, including over 65% of users making it their number one news source, there is an obligation to educate social media users on their privacy risks. Social media sites are tracking user data and creating filtered user content, also known as “filter bubbles.” Despite research, many users and small businesses are not familiar with the data these sites collect on them, nor are they aware that they are being targeted. Information Security Executive (ISE) North America Program Winner for Higher Education, 2013.SANS People Who Made a Difference in Cybersecurity Award, 2013. ![]()
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